Jan 15, 2012 chris anderson introduces his theory here. Andersons evangelistic tone can grow tiresome, but for the most part, the former editor in chief of wired is an entertaining writer with a knack for the clarifying anecdote. The new york times bestseller that introduced the business world to a future thats already herenow in paperback with a new chapter about long tail marketing and a new epilogue. See all 6 formats and editions hide other formats and editions. Boken har kommit i svensk oversattning, med samma titel, varen 2007. The first edition of the novel was published in 2006, and was written by chris anderson. The long tail phenomenon, he argues, will reshape our understanding of what people actually want to watch or read, etc. He is an angloamerican entrepreneur, author, and columnist. While anderson presents a fascinating idea backed by thoughtful if repetitive analysis, many critics questioned.
Nov 12, 2017 the long tail summary by chris anderson covers why the future of business is selling less of more and why you should accept that. In entertainment industries such as movies, television, music, and book publishing, a few products and services are wildly successful each year. Why the future of business is selling less of more by chris anderson. In particular, anderson nds that a substantial fraction of revenue is generated from specialty items not available in traditional. Why the future of business is selling less of more pdf epub book. I like this approach, as the long tail is not a howto, but a because why. We all know that if you want to open a successful restaurant one of the consideration is location.
Winner of the gerald loeb award for best business book of the year in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the high. I received it last week and have read it through fairly quickly. The long tail is an online film distribution service such as amazon. The long tail by anderson, chris and a great selection of related books, art and collectibles available now at. He is known for his 2004 article entitled the long tail. He maintains a blog, the long tail, which he updates with impressive regularity. Why the future of business is selling less of more by anderson, chris and a great selection of related books, art and collectibles available now at. The long tail by chris anderson ft business book of the. Why the future of business is selling less or more, chris anderson. The long tail ebook by chris anderson rakuten kobo. Read the long tail why the future of business is selling less of more by chris anderson available from rakuten kobo.
The book, andersons first, is an expansion of his 2004 article the long tail in the magazine. The presentation explains the 8020 rule, what happens when the market moves from scarcity to abundance and what the long tail means for the entertainment industry. While anderson presents a fascinating idea backed by thoughtful if repetitive analysis, many critics questioned just how greatly the niche market will rework our common popular culture. The book was initially published on july 11, 2006, by hyperion. This passage from the long tail, pretty much sums it all up. Why the future of business is selling less of more, became a bestseller. When so many people are wasting countless millions on ineffective marketing the long tail is the doorway to a method of marketing products or services that is absolutely free to implement. The long tail theory chris anderson linkedin slideshare. If you havent, you dont live on this planet not that theres anything wrong with that.
Chris anderson is the most forwardlooking and articulate speaker about the effect of new technology on business. Everyone has heard about chris anderson s article, book, and blog, the long tail. There it remained for nearly a decade until, as chris anderson recounts in the long tail. The long tail theory took shape in an article by chris anderson, editor of wired magazine, which grew into the 2006 book the long tail. The long tail by chris anderson posted on august 8, 2006 by juliana rotich i am still reading this book at this point, but just had to recommend it, and if there are any of you reading it right now, i would welcome your thoughts on it as well. The\long tailview was coined and popularized by chris anderson 1, 2 to describe consumers demand for niche products in an age of in niteinventory retailers. He was with the economist for seven years before joining wired magazine in 2001, where he was the editorinchief until 2012. The long tail takes its title from those millions of niche buyers who show up on sales graphs as a. Chris anderson born july 9, 1961 is a britishamerican author and entrepreneur. He embraces the long tail concept with the fervor of a visionary. His first book, the long tail, is the definitive account of how the internet undermined blockbusterculture and created an economy of targeted niche products.
Jul 08, 2008 the long tail is a book i recommend all my clients to read. Description book the long tail by chris anderson the new york times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about long tail marketing and a new epilogue. Like but our tendency to give scarcity more attention than abundance has caused us to ignore the many examples of abundance that have arisen in our own lifetime, like corn, for starters. I enjoyed the book as it was much more of a social commentary than a business manual.
I read a great book actually i listened to it on the seven cd set that is a must read for any business person called, the long tail, why the future of business is selling less of more by chris anderson. In the most important business book since the tipping point, chris anderson shows how the future. This book is written by chris anderson and name of this book is free pdf. First, the underlying principle of the long tail is that our culture and economy are increasingly shifting away from just a small number of.
Perhaps it would be churlish to point out that in economics, the demand curve depicts the relationship between price and demand. Jul 08, 2008 in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the highvolume head of a traditional demand curve, but in what used to be regarded as missesthe endlessly long tail of that same curve. With great anticipation, i preordered chris andersons the long tail two months ago. In the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the highvolume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve. For the first time in history, archives have a business model.
One of the reasons that free is often so hard to grasp is that it is not a thing, but rather the absence of a thing. Those with limited interest in american popular music might be advised to skip bits. What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes ava. The long tail theory can be applied to the film industry in terms of how films are distributed. Chris anderson har aven gett ut en bok i amnet med titeln the long tail. Chris andersons book on the topic, the long tail, is due out from hyperion this summer. Chris anderson, editor in chief of wired magazine, first coined the term long tail in october 2004 to describe the shift away from a focus on a relatively small number of hits mainstream. The long tail by chris anderson books the guardian. For example the head is a high street retailer such as hmv. He thinks online retailing portends dramatic changes in our culture and economy, all good. Boost your life and career with the best book summaries.
The long tail takes its title from those millions of niche buyers who show up on sales graphs as a tail whose spending. Chris obtained his college degree from the george washington university and continued studying quantum mechanics, and science journalism at berkeley. As a business concept, the long tail phenomenon is. Why the future of business is selling less of more chris anderson. Chris anderson introducing the long tail cwf08 06 youtube a few had a lot, a lot had a few what do you think he means by this.
But you cannot have everything, let alone a theory to cover it. If you are the publisher or author of this book and feel that the. Anderson first introduced the term in an article written for wired in 2004. Chris anderson examines the rise of the niche in todays economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the. Dec 05, 2006 the long tail of innumerable tinysellers is populated by old hits as well as new and old niche items. Everyone has heard about chris andersons article, book, and blog, the long tail. When you think about it, most successful internet businesses are capitalizing on the long tail in one way or another. First, the underlying principle of the long tail is that our culture and economy are increasingly shifting away from just a small number of its at the head of the demand curve and. The book was listed in the new york times nonfiction best sellers list. Winner of the gerald loeb award for best business book of the year. The book was published in multiple languages including english, consists of 288 pages and is available in paperback format. The book, anderson s first, is an expansion of his 2004 article the long tail in the magazine. The principles of the long tail linkedin slideshare. In the long tail, chris anderson offers a visionary look at the future of business and common culture.
How technology is turning mass markets into millions of niches. Jan 19, 2011 winetta lees presentation the basic principles of the long tail looks at chris anderson s theory of the long tail. The long tail pdf summary chris anderson 12min blog. He embraces the longtail concept with the fervor of a visionary. The longtail phenomenon, he argues, will reshape our understanding of what people actually want to watch or read, etc. Chris anderson is the editor of fast company magazine. Why the future of business is selling less of more is a book by chris anderson, editor in chief of wired magazine. The main characters of this business, non fiction story are. Chris anderson first explored the long tail in an article in wired magazine that has become one of the most influential business essays of our time. It belongs on the shelf between the tipping point and freakonomics.
Aug 10, 2006 there it remained for nearly a decade until, as chris anderson recounts in the long tail. The long tail approach, by contrast, is to simply dump huge chunks of the archive onto barebones dvds, without any extras or marketing. Call it the silver series and charge half the price. The main thing is that anderson explores his chosen field very thoroughly, and writes easy and approachable prose. The long tail of innumerable tinysellers is populated by old hits as well as new and old niche items. Interview with chris anderson, author of the long tail.
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